Online shopping is always dangerous, unless otherwise you protect your identities. The information, personal, professional and financial what you give online to shop, join as member to any website, online clubs etc... is being stolen by someone and used against you without your knowledge.
It is not necessarily to be a professional hacker to steal your identities which is stored online, a simple insider from the particular company can access the database and collect as many information as he could.
There a few companies gives you protection against identity fraud, one of them is Shop Shield, read the full story here
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