22. Summary

● Greetings and welcome to the top ten quick fire question and answer section that actually turned into the top fifteen quick fire question and answer section. After completing the previous two sections, I had a think back to when I first began in online marketing, to some of the questions that came to me back then and realized that there were more to cover, so let’s get to it and cover the final five questions eleven to fifteen.

● Question Eleven: I want to learn more and keep buying guides, but who do I trust and how do I know their stuff works? A great question that I want to cover here because I don't want a single dodgy report to undo everything we've achieved here.

● With things being so impersonal it's actually not such an easy task to figure out who's for real and who isn't. Lets look at some pointers and typical giveaways that will guide you in the right direction. Number one, testimonials. They're there for a reason, rather than being just a corny marketing tool. Who's saying what about this person and their products? Are they real people, do you know if they're reputable, are they made up? Are their sites listed if they have them? Don't worry too much about e-mail addresses because it's not often someone will plainly place their address on a page to be harvested by automated software.

● Next, look at subscriptions to your list. Have you heard of this person before? What do your contacts say about them, have they bought from or experienced this person before? Maybe they've heard something. It's good to check first.

● Personally, I'm subscribed to so many newsletters, e-zines and marketers lists now that this information is plain to see in most cases. When it's not it's the site that I look to for proof that someone knows what they're talking about. Remember all that research we did earlier? By subscribing to a big selection of other marketers lists, you've got the research there to check out for yourself, and if there's no word of a product that doesn't mean it's bad, this is just a handy research tool. Make sure to check their site thoroughly, and if it seems too good to be true, or you have any doubt about the legitimacy, move on.

● Question Twelve. How much money will it take me to be successful? The answer to this question, in all honesty is, well, not a lot if you make the right moves. The beauty of online marketing is that you have no stock in most cases, and product creation costs very little even if you're hiring freelancers to build software, the costs are low due to so much competition out there. Anyone that tells you that you have to go out and spend money on anything aside from the creation of your product, your administration tools and knowledge is not telling the truth.

● The whole basis of this report is creating products on a budget and using means and methods that won't cost you a heck of a lot of cash to carry out. Saying this it's also important that you don't attempt to do everything for free because it won't happen in terms of business admin software.

● So how do people claim they've lost tens of thousands of dollars in online marketing? Personally, I have spent tens of thousands, but I wouldn't call it lost. All the guides, all the experiences, the product launches, the software.

● Most of this money however has gone on mistakes. Instant win products that we'd like to believe work as well as they claim, but often don't. Whether that comes in the form of dodgy guides or services like guaranteed hits and leads that boast huge numbers that make it look almost impossible to fail. As we've already learned though, quality over quantity. If you're unsure about a service and want to test it, go for it, but don't plug masses of cash into it until you've seen results. If it sounds too good to be true, it probably is.

● I'll make you a deal right now. All those other guides out there that tell you to go out and buy particular products and services with your hard earned cash, whoever they're written by, put them on hold just for a few months. Put them aside and try what I'm demonstrating to you throughout this guide first before you go all out spending all your cash on hits or leads or anything like that. You won't be disappointed, and your pockets will be a lot deeper at the end of the day too, not just through your earnings, but by how much you've saved by doing things correctly.

● Question Number 13. How much time do I have to spend on my business for it to be successful? An understandable question, everyone has different time constraints and can't sit at a computer all day every day due to kids, work, family engagements, and so on. I can tell you though, the time investment varies depending on what stage you're at with your product creation and marketing. I'll demonstrate what I mean for you now.

● Here's my average day. It’s a full time business for me, I don't work anywhere else or do anything else work wise. A typical day to show you just how hard this question is to answer, and how you may need to prepare for long nights, but also a lot of free time.

● So here we go, I wake up, jump on the computer and spend twenty minutes checking mail, answering mail and making a few calls, talking to my contacts on my IM list about what’s been happening overnight. I'd then check my sales, check that everything is running smoothly and the numbers look normal for all running scripts, and then log off for the day and go mess about with friends and family.

● Sounds great but there's another side to this. Scenario number two. I wake up, jump on the computer and carry out the standard process as above, and then begin developing a product idea that I had recently, begin putting together some plans and moving ideas forwards to see what works and what doesn't. From this point this product may take a few weeks to create, a few months, or even a year. You'll likely, in most cases, find me at the computer for five to fifteen hours per day when developing products. This generally only happens for two or three months during the year. Still, not really a time constraint and you could take as little time or as long as you want at this stage, just the workload is a little bigger.

● Now comes the fun part, product launches. An exciting time where everything can go wrong if you're not well prepared, and sometimes it just does. Six hours before everything is ready to go you'll find me checking and double checking everything, testing software, making sure the product is ready to download and there are's no sudden outages, general final prep work. Then comes the product launch, zero hour, the initial planned drive when all the first JV’s are set to go out. Twelve hours later if everything has gone smoothly, I'll catch some sleep, but on the odd occasion something doesn't work out, you may find me typing away 48 hours after launch trying to fix things.

● You see, sometimes there isn't an option to be proactive instead of reactive, and on odd occasions it just calls for a crazy push, a ridiculous amount of determination and many, many hours spanning several days. Thankfully this is a rarity though.

● Depending on the situation, you may find that you have to be more flexible than you'd like, or sometimes, than you can manage, but other times, you'll be sitting around in the sun sipping martini with your friends for months at a time. Don't worry if you're thinking that you can't be flexible because of your job, I'm not suggesting you quit it, just prepare to have to work crazy hours sometimes.

● Ok back to your business now. Next time you're working on your business, ask yourself, is what I'm doing a result of circumstance, or something that I decided to do off my own back because I want to make something out of the project? The key here is being pro-active instead of re-active. Re-activeness can't be avoided at times, such as fixing bugs in a piece of software or fixing any problems that might occur, but a majority of your marketing should be pro-active. If you're being pro-active you're moving forward, if you're being re-active you're not. This is a great indicator of how you use your time, and if you can pull 90% of your time and make it pro-active, that's some fast progress you'll be making there.

● Question 14. This is my first time in online marketing, how do I know it's not all a scam, and what’s with the general attitude of the outside world when I mention online marketing? Often you may find that people who have been scammed by some strange money making scheme will scoff at online marketing. They got scammed once or heard about someone getting scammed, or saw something on TV about it and instantly thought they knew all there was to know about these schemes, automatically putting online marketing in the same basket because the emphasis is on making money, a very clichéd subject.

● What they don't understand is what me and you have seen in the real world of online marketing. Real products that are worth real money and not just a pay scheme that buys you a piece of paper or a position in anything.

● This is serious. This is real business, creating real products, selling real usable products and information to customers all over the world. The preconceptions can be pretty offensive at times, even my first product that concentrated on automation tools was scoffed at by friends and family because it had a two level affiliate program attached to it.

So be wary of what people may say, and if anyone does come to you and say that it's all a scam, drop any product on their desks. This one, the cd's the audio, software, your creations, anything. Hey Amazon uses affiliates and pay schemes, is that a scam too? No? Why not? Because they sell real products. Great, so do we, look. Cue demonstration of products.

● It often means that the information and type of products and services open to the customer are even more diverse. No longer are you only seeing books published by big companies, no longer are you only seeing three choices of software when looking to accomplish a job. The internet has made things amazingly easy for us to get our products circulated, and as such the diversity or types and quality of product, and because of the low cost of doing this, there are inevitably some shoddy pieces of work out there by people who just want to make a quick buck. We as serious marketers get bundled along with them in that pile because we mention making money.

● As you can see, not only is this big money, but it's a serious business too. It's not a joke, or a scam, or anything like that. It's a diverse number of people coming together, and finally being able to afford to put their ideas in motion and add to the diversity of every single market you can possibly think of. Remember, a referral program, doesn't make a scam.

With a document telling you how to make money online, even though that phrase is a major 'yeah right' cliché nowadays, the concept is still the same, the only difference between reality, and peoples perceptions through what they've heard via the media, their friends, and what they think they know makes it a scam in their mind. In reality, it's as legitimate a business as any big name multinational you can think of that’s out there, just in a smaller package.

● Question 15. How long will it take me to be a success and can you guarantee it will happen? Let’s look first at how long it will take you to be a success. I know about the techniques I'm teaching you, I know they give you the power to be successful, but I don't know you. I don't know how often you work on your business.

I don't know if you're working on a product that customers want, in fact with this one way dialogue, the only thing that I can do is give you the formulas. You have to feed those formulas through your own effort, and in your own way. Hey, again, I'm not calling you lazy. I know how it is when you're working all day, studying all night, cooking, cleaning so on and so forth. I don't assume that everyone has even half their day to work on their business yet.

● Did you know one single product can pull a list in excess of 10k using these methods, and more on top of that. That's without affiliates or customers included. I can't guarantee that it'll happen with your first product, but because your resources build themselves it doesn't have to.

● The first step is getting started. Once you're clear of successful product two you're going to find yourself on a role. Let me ask you, do you honestly believe that you're going to follow this whole guide and put it all into action, taking into account that you really should get two products up and running ASAP through joint ventures, and linking your resources as well, as we've talked about? If you do great, if you don't, why not make this the one? The one you actually say ok, yeah, I'll go for that, and get working on it tonight and for the rest of the month until you've finally launched your own product or two?

● This is what I'm talking about. I've already discussed with you how much I dislike the whole clichéd positive thinking thing. However, that doesn't mean that you shouldn't take action but throw in the towel and say hey, I've read many other guides before, and only half heartedly followed them, or tossed them to the side, dug them out months later to find I'm still in the same place, when everyone else is moving on and making cash with their own products, and their own business.

● Don't let it be someone else this time, seriously, make sure it's you. Get up and go. If you take the info in this guide, put it all together, then take that advice, really do get up an go, and start moving forwards, then this is the closest I can ever get to guaranteeing your success, that's mighty close to a perfect score. It's in your hands. You know what to do now you have your hands on such valuable information. It's your turn now.

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