BMW Group Reports April Sales

Posted by Learn More | 11:06 PM















BMW Group (BMW and MINI combined) US sales up 9.6 percent in April. Year-to-date sales are down 4 percent.

The BMW Group in the U.S. (BMW and MINI) today reported April vehicle sales of 31,448, an increase of 9.6 percent from the 28,692 vehicles sold in the same month of 2007. For the first four months of 2008, BMW Group sales are still down 4.0 percent, to 99,977 vehicles versus the 104,125 sold January through April of 2007.

Among other factors, April sales results were positively affected by new products all launched this spring (BMW, BMW X6, BMW 1 Series, MINI Clubman).

BMW Brand Sales

BMW brand sales were up 5.6 percent, to 26,735 vehicles compared to 25,310 vehicles sold in April 2007. Year-to-date, BMW reported sales of 85,100 vehicles compared to the 92,670 reported in the same period a year ago, a decline of 8.2 percent.

BMW Automotive Sales

Monthly sales of BMW brand automobiles increased 3.2 percent in April, to 20,930 versus 20,290 in 2007. Year-to-date, BMW automobile sales are down 6.7 percent to 67,083 versus 71,906 reported in the same period last year.

BMW Sports Activity Vehicles

Sales of BMW Sports Activity Vehicles were up 15.6 percent for the month, to 5,805 vehicles compared to the 5,020 reported in April 2007. Year-to-date, BMW SAV sales are down 13.2 percent to 18,017 vehicles from 20,764 in 2007.

MINI Brand Sales

MINI USA reported a 39.4 percent increase in April sales, to 4,713 cars compared to 3,382 cars sold in the same period a year ago. MINI USA also reported sales of 14,877 for the first four months of 2008, an increase of 29.9 percent over the 11,455 sold in the same period a year ago.

  Table: Sales BMW of North America, LLC, April 2008

April April % YTD YTD %
2008 2007 2008 2007

BMW brand 26,735 25,310 5.6 85,100 92,670 -8.2

BMW passenger cars 20,930 20,290 3.2 67,083 71,906 -6.7

BMW light trucks (SAVs) 5,805 5,020 15.6 18,017 20,764 -13.2

MINI brand 4,713 3,382 39.4 14,877 11,455 29.9

TOTAL Group 31,448 28,692 9.6 99,977 104,125 -4.0

BMW Certified Pre-Owned

CPO sales were up 25.4 percent in April, to 9,237 over the 7,368 reported in the same month a year ago. Year-to-date, the division reported sales of 34,461 automobiles, an increase of 30.7 percent, compared to the 26,376 vehicles reported in the first four months of 2007.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Sales BMW of North America, LLC, April 2008

YTD YTD
April 08 April 07 % April 08 April 07 %

1 Series 1125 0 2621 0
3 Series 11,401 13,142 -13.2% 38,414 46,335 -17.1%
Z4 Roadster and Coupe 1,021 911 12.1% 2,680 2,817 -4.9%
5 Series 4,783 3,592 33.2% 15,673 14,720 6.5%
6 Series 1,006 802 25.4% 2,422 2,723 -11.1%
7 Series 1,594 1,843 -13.5% 5,273 5,311 -0.7%
BMW passenger cars 20,930 20,290 3.2% 67,083 71,906 -6.7%
X3 1,777 2,307 -23.0% 5,967 8,981 -33.6%
X5 3,373 2,713 24.3% 11,395 11,783 -3.3%
X6 655 0 655 0
BMW light trucks (SAVs) 5,805 5,020 15.6% 18,017 20,764 -13.2%
BMW brand 26,735 25,310 5.6% 85,100 92,670 -8.2%
Cooper Hardtop 3,083 2,716 13.5% 10,250 9,282 10.4%
Cooper Convertible 651 666 -2.3% 1,880 2,173 -13.5%
Cooper Clubman 979 0 2,747 0
MINI brand 4,713 3,382 39.4% 14,877 11,455 29.9%
TOTAL BMW of North
America, LLC 31,448 28,692 9.6% 99,977 104,125 -4.0%

Source: BMW of North America, LLC

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